iDNA began with the dream of my three daughters having a successful future and building generational wealth for them. I started 11 years ago by creating body butter to nourish their skin due to eczema/dry skin. Then Imani my oldest daughter decided she wanted to go into business with me. So we began perfecting the products and scents. The name came from their names Imani, Destini, & Naomi Armstrong. It's always fun making the products with the girls and providing selfcare for everyone.
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